Introducing Cullinan Series II – a new expression of modern exploration.
POSITIONING
Cullinan Series II is a sophisticated force.
With a seamless blend of grace and power, it is both the journey and the destination. Cullinan Series II elevates the ordinary to the extraordinary through its endless capabilities.
Confident and free, it stands as a refined emblem of peerless craftsmanship, commanding attention with its presence and fine materials.
Cullinan Series II belongs to the invincible – the restless few who excel beyond the limits, luxury voyagers of discovery.
POSITIONING
Cullinan Series II is a sophisticated force.
With a seamless blend of grace and power, it is both the journey and the destination for individuals of excellence. Cullinan Series II elevates the ordinary to the extraordinary through its endless capabilities.
Confident and free, it stands as a refined emblem of peerless craftsmanship, commanding attention with its presence and fine materials.
Cullinan Series II belongs to the invincible – the restless few who excel beyond the limits, luxury voyagers of discovery.
CREATIVE CAMPAIGN
BACKGROUND
Our motor cars inspire greatness, enhancing luxury in the everyday lives of our clients. Cullinan Series II connects luxury with authentic experiences.
Through a candid style approach, the launch campaign is brought to life whereby Cullinan Series II is showcased authentically in a luxury reality, reflective of a client's every day.
CAMPAIGN OBJECTIVE
Through elevated reportage style of photography, our launch campaign aims to evolve the identity of Cullinan Series II, building on effortless everywhere to showcase its new modern, sophisticated and refined design.
CAMPAIGN MESSAGING
Our campaign tells a non-linear story of modern luxury and exploration. Cullinan Series II is positioned as more than a SUV – it is a luxury jewel, handcrafted with meticulous attention to detail using the finest materials. It is refined, beautiful and sophisticated, but without compromise on presence and capability.